Pay Per Action and Involvement

Starting to see some ad networks and ad models moving beyond traditional views or clicks. Videoegg launched a new pay per engagement video model.

Advertisers pay only on an "engagement" basis or when a user rolls over the ad and the advertisers full screen is displayed.

It is a first for this type of true engagement model and really focuses your advertising.

A Wearable Camcorder and Community Site for Publishing

Check this cool camera out. Itis a company of action sports enthusiasts and media professionals

It is perfect for the person who wants to document their active life.

Supposively the quality is pretty good. The camera can record 2 full hours of video on an embedded MicroSD card. There's also a microphone built-in.

Once the recording is complete, it can be uploaded to the VholdR site, tagged, labeled, and then shared.

What is also very cool is the application uses several Amazon Web Services behind the scenes. All of the videos are stored in Amazon S3, and the entire EC2-powered uploading, transcoding, and post-processing system is driven by data stored in a couple of Amazon SQS instances.

I'm going to have to test run one of these.

Create your own television ad for Cheerios

Everyone is getting in on the social media marketing game and encouraging users to generate video content seems to be a favorite.

Cheerios is encouraging users to create their own TV video spot and call it The Cheerios Circle of Help. They want you to help spread the cholesterol health news and in 6 weeks you could have your own TV spot.

Definitely a great usage of user generated content, viral marketing, leading into some traditional television marketing.

Check it out if you get some time at the Cheerios 4in6 TV Contest. Good example of viral social media basics.