Youtube Approach to their New API

I wrote earlier about Youtube's new API. I am really happy they updated it. It has several features that I feel are key to using their platform.

However in thinking more about it and reading other posts about it I realize their approach and openness is the real gem.

Youtube understands the basic 2.0 concept that user activity should not have to occur on your site. This is a very tough concept for some players to understand.

Key player still think that they can force or entice customers to join their social network, use their tools, and participate in activities only on their site.

Understanding that you need a quality site presence as well as a quality presence on the open Internet.

Google and Youtube gets this and made their API refelect this. You don't have to upload, search, and view videos on Youtube.

Youtube Releases New API

Youtube finally has reworked their API to allow for uploading of videos. This was a huge problem in integrating YouTube in Social Media Campaigns.

Here are some of the things you can do with the YouTube Data API now:

• Create a web front end to let people view videos about specific topics.
• Create a desktop application or plugin that plays videos in a customized environment.
• Add related, dynamic video content to your website or application.
• Customise the Flash player to fit the look and feel of your site, device or application
• Add feeds of videos from each of YouTube's 18 international domains

The upload was the biggest addition for me. It is something that I have wanted for a while now.

However the cool new chrome JavaScript player is pretty awesome too. You can really customize and embed a new user video player experience in any site.

New Youtube Features from Google

The Youtube team recently release a couple of new features for the Youtube video platform.

They added: New View for Videos tab which improves the video browsing experience by fully exposing the search options on the videos page. This makes it easier to find what you're looking for quickly

Also Added a display of the most recent comments you have made on YouTube videos, choose the new 'My Recent Comments' setting on your profile page. On your channel page, users can also click 'View All' to see all comments you have ever made.

Google features rolling out all over the place

New Google Features - Google News and Videos

It is fun finding new Google Features. I never really know when they come out, but when I find them they are new to me so I am blogging about them.

I was reading Google News as I do daily and noticed a little + sign next to one of my Recommended for Kin Lane articles.

So I click on it and I get a news video from Youtube related to the news article.

Definitely blurring the lines between what I think of as traditional news journalism and new media.

Definitely an important view of how important a Universal Online and Social Media Marketing Strategy can be.

The more content you have on a topic the more prominence and exposure you can get.

So when you publish an article, publish related photos, videos, and any other related content you can find.

All the players are really cross referencing everything.